The operator behind Vihren Labs
Petko
Petkov
Sr. Manager Digital & Business Transformation. Fifteen years inside global IT distribution — the vendor side, the buyer side, and the transformation side.
PRINCE2 Practitioner Six Sigma 15 years in enterprise IT Bulgarian · English · Spanish Sofia, Bulgaria Vihren Labs EOOD
PP
Sofia, BG
Why this matters
"Most enterprise-IT content is written by consultants who manage projects or vendors who sell products. Vihren Labs is written from the third seat."
The operator who has sat on both the vendor-distribution side AND the buyer side of every deal — and watched what actually breaks at 4 AM on cutover weekend.
Career arc
Three clusters.
One through line.
2011 – 2016
Transformation operator
- IBM Global Process Services — Operations Manager CRM, 35-FTE team, Madrid
- Sharp Electronics Spain → IBM Kraków — Transition Manager, 30 FTEs
- Sofia SSC 300 → 700 FTEs across 12 legal entities
- Finance AP/EP global process standardisation, SOX-aligned controls
2017 – 2023
Vendor-side honest broker
- EMEA vendor reporting — HP, Apple, Lenovo, Cisco, Microsoft, Samsung, Fujitsu, Dell
- Vendor content quality, distribution economics, procurement patterns from inside
- Saw what buyers never see: the margin structure, the content gaps, the renewal mechanics
2023 – present
AI-era data operator
- Global Process Owner, Product Master Data at a Fortune-100 IT distributor
- Building an AI-driven catalog management platform — vendor ingestion, SKU enrichment, taxonomy governance
- Agile delivery leadership, engineering partnership, cross-functional business ownership
Guardrails
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Not a consulting firm
No engagements. No project work. Templates only.
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Not a vendor pitch
Nothing sold here is a platform or upsell.
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Not a think-tank
Every claim is grounded in hands-on execution.
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Not a content machine
One newsletter. One LinkedIn. That's it.